PORTFOLIO
& ARCHIVES
mela@goaldbrand.com
I'm Mela, a Global Brand Marketer and Influencer based in Raleigh, North Carolina. I partner with brands on the precipice of growth to turn customers into loyal fans through culturally relevant campaigns, impactful storytelling, and community-driven activations. I’ve built social influence that has grown to over 80,000 people across platforms, with over 5 million impressions online.
With 11+ years driving 360° campaigns across lifestyle, SaaS, and financial services, I translate strategy into integrated creative that delivers measurable growth. I create, consult, write, ideate, partner with, and build from scratch some of the world’s most beloved — and soon to be beloved — brands.
Mastering the story and translating it into effective content marketing is really my thing.
Now, I want to work with you.
[Ask me about Founder brands here.]
MELA LAWSON
Founder & Principal Strategist
NFL
Atlassian
Michael Kors
Non-Profitsstudent freedom initiative
When I'm not repositioning brands for ultimate growth, I am sharing personal stories and cultivating communities online, reaching millions across the globe.
With over 80,000 followers across platforms, my content inspires millions (literally) to live well personally and communally by sharing the wisdom, tools, and products that have helped me along the way.
My work spans SaaS, financial services, beloved lifestyle brands, and community organizations with expertise in full-funnel campaign strategies, go-to-market planning, and influencer-driven engagement.
From leading a $20M global rebrand at Atlassian to creating a grassroots fan experience with the Tennessee Titans, I combine strategic rigor with social fluency to expand audience reach and increase brand awareness, both locally and globally.
Skillset/Services
Brand Strategy & Positioning
Brand Marketing & Activations
Building Founder Brands
Storytelling
Content Marketing (Social, Collateral)
Media Planning
Fan Experiences
Customer Experience/Journey
Latest Projects
Student Freedom Initiative | Repositioning Robert Smith’s Non-Profit
Tennessee Titans, NFL | Community-driven Fan Experience
Featured Work
Tennessee Titans, NFL
Atlassian
Student Freedom Initiative
Wilden Portfolio Park
Veronica Beard
Michael Kors
Marc Jacobs Fragrance
Buxom Beauty
Let’s work together.
Can you afford to be in the same position this time next year? If not, then the work starts now. Complete the form, and I’ll be in touch within 24 hours.
Let’s get it done.