PORTFOLIO
& ARCHIVES
mela@goaldbrand.com
I'm Mela, a global brand strategist, entrepreneur, and content creator based in Raleigh, North Carolina. With content marketing as my background, using storytelling to nurture relationships with your brand fans and reach new customers is the crux of my approach to brand building. Honestly, storytelling is really my thing.
I've been an arbiter of brand building for 11 years and counting. I create, consult, write, ideate, partner with, and build from scratch some of the world’s most beloved — and soon to be beloved — brands.
Now, I want to work with you.
[Ask me about Founder brands here.]
MELA LAWSON
Founder & Principal Strategist x GOALD Brand
NFL
Atlassian
Michael Kors
Non-Profit World
When I'm not repositioning brands for ultimate growth, I am sharing personal stories and cultivating communities online, reaching millions across the globe.
With over 70,000 followers across platforms, my content is inspiring millions (literally) toward living well personally and communally by sharing the wisdom and tools that have helped me along the way.
My work spans SaaS, financial services, beloved lifestyle brands and community organizations with expertise in full-funnel campaign strategies, go-to-market planning, and influencer-driven engagement.
From leading a $20M global rebrand at Atlassian to creating a grassroots fan experience with the Tennessee Titans, I combine strategic rigor with social fluency to expand audience reach and increase brand awareness, both locally and globally.
Skillset/Services
Brand Strategy & Positioning
Brand Marketing & Activations
Founder Brands
Storytelling
Content Marketing (Social, Collateral)
Fan Experience
Customer Experience/Journey
Latest Projects
Student Freedom Initiative | Repositioning Robert Smith’s Non-Profit
Tennessee Titans, NFL | Community-driven Fan Experience
Featured Clients
Thrivent
Tennessee Titans, NFL
Atlassian
Student Freedom Initiative
Wilden Portfolio Park
Veronica Beard
Michael Kors
Marc Jacobs Fragrance
Buxom Beauty
Let’s work together.
If you can’t afford to be in the same position next year, then the work starts this year. Complete the form and I’ll be in touch within 24 hours. Let’s get it done.