We took the joy and meaning of Christmas into cyberspace. Challenged by the opportunity to expand their reach this holiday season, the WNC needed a strategy to help them take full advantage of what was before them. I partnered with them to help sharpen their “Hope of Christmas” message across digital platforms, develop new strategies for deepening their impact online, and create a Giving Campaign, making 2020 their most successful Christmas season yet!

Deliverables: Growth Strategy, Content Strategy, Fundraising Campaign, Content Calendar.

Outcomes: $167k raised in under 3 weeks, 250k online programming views, 11k new contacts, 3 major press mentions: The Washington Post, The Washingtonian, The Today Show.