Oh, Michael, dear… you rang? Wanting to maximize 520 Broadway in Soho in 2017, I partnered with brand to define their ideal customer journey in the store. Leveraging digital screens for storytelling content and replaying the ads in-store, we strategically ushered customers to the final point of sale as they imagined themselves to be the women they saw on screen. It gave the illusion that the Soho shoppers were among the models donning the designs and flaunting the accessories. Using both strategic positioning and an omni-channel approach, the Michael Kors flagship became an extension of the OOH experience that drew them in.

Deliverables: Customer Journey, Brand Strategy.

Outcomes: Increase in-store purchases by 34% in less than 3 months and increased brand perception by 8% in 6 months. (Industry average is 3% in a year).