The San Francisco-based global tech giant aimed to be a household name through a fame-driving brand marketing campaign that raise awareness and increase preference for its products over those of its competitors. To achieve this, we developed the “Impossible Alone” campaign to showcase their teamwork software through a series of dynamic activations in the wild that encouraged collaboration among friends, colleagues, and distant neighbors. The digital and OOH activations fostered community, fandom, and engagement with Atlassian products effectively achieving its goal of becoming a brand real people know and love.

Deliverables: International Brand Marketing Campaign, Refreshed Brand Positioning, Message House, Full-funnel Product Marketing Messages, Campaign Landing Page, Brand Management.

Outcomes: 6 high-profile partnerships with reputable brands, 130 million impressions across activations, 5x in-product engagement, 9% increase in brand awareness YoY.