The owner of StarTrak Beauty Bar had built a seven-year custom wig design business with real revenue potential — but was hitting a ceiling. She needed to grow without adding more hours behind the chair. I came on as her Brand Partner after spotting the opportunity while sitting in her salon chair, and got to work building the systems to scale it in under 6 months.

The strategy was multi-layered: a full rebrand to position StarTrak as a sophisticated, globally-minded beauty brand, a content system designed to generate revenue beyond the chair, new membership and pricing structures, an expanded product line, and a custom beauty box offering that created recurring revenue. Paid ads, OOH, and social media worked together to grow her reach and convert new audiences into loyal clients.

The results were undeniable. A holiday campaign generated $48,000 in a single day — a milestone that would be impressive for any brand, but remarkable for a small business owner. The social media strategy was built to keep paying dividends long after the content was published. By the end of the engagement, the owner had gone from a five-figure earner to a six-figure earner — without spending a single additional hour behind the chair.

Only tap the coach when you’re ready to run the play! Book here. Let’s work.